Many companies haven’t defined and differentiated between MQLs and SQLs because of lack of the information, or the experience needed to do it “right." In simple worlds, you can understand the basic difference between Marketing Qualified Lead and Sales Qualified Lead (MQL vs SQL) : an MQL is a visitor who is aware of their problem and SQL is the lead who knows that your product may be the solution to their problem. An MQL may not be ready to buy your product today but a SQL is a lead which can be approached by your sales team immediately.
Our approach – MQLs should convert smoothly into high quality SQLs.
The bridge between marketing and sales is critical & we help you to make it efficient way. Let’s see how:
1) Using Analytics for a More Complete Buyer Picture.
We can help you to see the difference between prospects, leads, and customers when it comes to engagement with your requirements.
2) Leveraging Sales-Centric Marketing Metrics.
We can help you to define lead score metrics so there is alignment between marketing and sales team.
3) Your goal is our goal.
Achieve your goal by optimizing the stages of your sales funnel with our sales & marketing ideas.
